The social funnel is the path from content to sale on social media, broken into stages: reach → engagement → profile visit → link click → sale. Unless the drop-off at each stage is measured separately, you cannot see where the blockage is.
The most common mistake is calling content successful because reach was high. If reach is good but profile visits are low, the content is not communicating the brand; if profile visits are good but clicks are low, the profile and bio are weak. In Turkey, selling through DMs is still a very strong channel and usually goes unmeasured.
The most common mistake is calling content successful because reach was high. If reach is good but profile visits are low, the content is not communicating the brand; if profile visits are good but clicks are low, the profile and bio are weak. In Turkey, selling through DMs is still a very strong channel and usually goes unmeasured.
The most common mistake is calling content successful because reach was high. If reach is good but profile visits are low, the content is not communicating the brand; if profile visits are good but clicks are low, the profile and bio are weak. In Turkey, selling through DMs is still a very strong channel and usually go…
Knowing the term is not enough; you need to know which lever to pull. In a free 30-minute call we look at your store's actual numbers.
Get a free analysis