Engagement rate is the percentage of people who see a piece of content and like, comment on, save or share it. On Instagram 3%–6% and on TikTok 5%–10% are considered good. It is the main signal the algorithm uses to decide whether to show the content to more people.
Follower count is the most misleading metric in Turkey: an account with 100,000 followers and low engagement sells less than one with 10,000 followers and high engagement. The signal closest to a sale is not the like but the SAVE and the SHARE; those two indicate intent.
Engagement rate = (Likes + comments + saves + shares) ÷ Reach × 100
50,000 reach and 2,400 total engagements → 4.8%.
Follower count is the most misleading metric in Turkey: an account with 100,000 followers and low engagement sells less than one with 10,000 followers and high engagement. The signal closest to a sale is not the like but the SAVE and the SHARE; those two indicate intent.
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