Google Search, Shopping, Performance Max, YouTube Ads and Local Service Ads — a high-intent traffic engine.
Full management across the Google ecosystem — Search Ads (text and responsive), Shopping (Standard and PMax), YouTube Ads, Display and Local Service Ads. We build campaign architectures tailored to the vertical, whether that is ecommerce, local services or B2B. Accounts are structured so brand and non-brand demand stay separate, budgets follow real conversion data, and every channel reports back into one measurement layer you can actually read.
| Search Campaigns | High-intent keyword research, ad copy A/B testing, negative keyword hygiene and quality score optimization. |
| Google Shopping + PMax | Merchant Center feed management, Smart Shopping to Performance Max migration, asset group strategy. |
| YouTube Ads | TrueView in-stream, bumper and discovery ads, target CPV optimization, retargeting. |
| Local Service Ads | Google Guarantee badge, lead bidding, neighborhood-level geo-targeting, review integration. |
| Conversion Tracking | GA4 and GTM setup, server-side tracking, enhanced conversions, offline conversion import. |
| AI-Powered Bidding | Target CPA, Target ROAS and Maximize Conversions, fed with real conversion data rather than proxies. |
Review of the existing Google Ads and Merchant Center accounts, conversion tracking validation, and an account structure recommendation.
High, mid and low intent keyword pyramid, negative keyword stack, competitor analysis via Auction Insights.
Brand and non-brand separation, Shopping and Search hybrid, PMax asset groups, audience signals.
Responsive Search Ads (15 headlines, 4 descriptions), display banners, video assets, sitelink and callout extensions.
A 14 to 21 day learning period with minimal manual intervention, watching for data-backed optimization signals.
Weekly bid adjustments, ad copy iteration, audience refinement, dayparting and geo-bid modifiers.
Google Search · Google Shopping · Performance Max · YouTube Ads · Display · Local Service Ads · Merchant Center · GA4
Fixed monthly management fee by starting investment (200–800 $), plus 4–11 % of monthly net sales. Marketplace-only sellers pay a flat TRY model instead. Low-margin categories are charged at half these rates. Ad budget, setups, new websites and US company formation are billed separately.
Search starts at $1K per month and Shopping at $1.5K per month. For local services running Local Service Ads in Turkey, a budget of 5,000-15,000 TL per month is enough to get meaningful volume.
Smart Shopping was fully converted into Performance Max in 2023, so it is no longer a choice. All ecommerce campaigns now run through PMax.
From product margin, customer LTV and payback period. Typical targets: 200% for new customer acquisition, 500% for retargeting, 800% or higher on brand terms.
14 to 21 days for smart bidding, about 7 days for manual bidding. We avoid major changes during that window because they disrupt the signal and restart the process.
Yes. GA4, GTM, enhanced conversions and server-side tracking are all part of the standard package, not billed separately.
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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