Logo, brand guidelines, visual identity, naming, brand story and USPTO trademark filing.
Brand identity from scratch, plus rebranding for companies that have outgrown their current look. The work covers logo, color palette, typography, voice and tone, a full brand book, and a visual asset library ready for production. We have built the brand system behind nine or more portfolio companies, including Beauty Bien, BarberSets and The Barber Supplier, so the output is designed to survive contact with real packaging, marketplaces and retail.
| Strategy & Positioning | Brand audit, competitive analysis, positioning statement, brand archetypes, a clearly defined USP |
| Visual Identity | Logo (3-5 concepts plus iterations), color palette, typography, iconography, illustration style |
| Brand Guidelines | Brand book PDF of 40-80 pages, do and don't rules, asset library, real application examples |
| Naming & Voice | Brand naming with linguistic and trademark screening, tagline, voice and tone guide, copy framework |
| Packaging & Print | Packaging design, business cards, brochures, trade show materials for B2B, retail POS materials |
| Trademark & IP | USPTO filings in the US, TURKPATENT in Turkey, international protection via the WIPO Madrid Protocol |
A one to two day workshop covering founder story, vision, target audience and competitive landscape.
Positioning statement, brand archetype, value proposition and brand pillars in a 4-6 page document.
Three to five logo concepts, mood board, typography selection and proposed color palettes.
Two to three rounds of refinement based on client feedback, ending in final concept sign-off.
A 40-80 page brand guidelines PDF plus a full asset library in Figma, SVG and PNG.
Website, social, packaging and retail asset roll-out, followed by USPTO and TURKPATENT filings.
Figma · Adobe CC · Behance Showcase · USPTO · TÜRKPATENT · WIPO · Frontify
Fixed monthly management fee by starting investment (200–800 $), plus 4–11 % of monthly net sales. Marketplace-only sellers pay a flat TRY model instead. Low-margin categories are charged at half these rates. Ad budget, setups, new websites and US company formation are billed separately.
Four to six weeks is standard: one week for discovery, two for concepts, two for iteration and one to finalize files.
USPTO runs 12-18 months from filing through publication to registration. TURKPATENT runs 8-14 months. We plan for the possibility of an office action rather than treating it as a surprise.
A well-managed rebrand with a transition campaign and a visual bridge between old and new typically loses under 5% of customers. A poorly managed one, where the change lands with no warning or explanation, risks 25-40%.
They are useful for early prototyping. Brand strategy, genuine originality and trademark clearance still require human judgment and a professional process, and a logo that fails a trademark search is worth nothing.
It is included in the full branding package. We also take on naming-only projects, priced at 15,000-25,000 TRY.
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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