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GEN-Z MARKETING

TikTok Ads & TikTok Shop

TikTok Ads (Spark Ads + Video), TikTok Shop commerce, Creator Marketplace and viral mechanics.

We run the full TikTok ecosystem: Ads Manager (Video Ads, Spark Ads, Lead Gen), the TikTok Shop commerce channel, Creator Marketplace partnerships and viral content strategy. For brands selling to Gen-Z and millennial buyers, no other channel delivers reach at this cost. We build the pixel and Events API layer, source creators in Turkey and North America, produce native vertical creative on a weekly cycle, and connect the catalog so the ad and the checkout live in the same app.

IN NUMBERS

Where this stands today

100+
Active TikTok Creators
8M+
Monthly Views (portfolio)
$0.40–$2
CPM Range
4x
TikTok Shop ROAS
SCOPE

What the work covers

Video AdsIn-feed video, brand takeover, top view and branded effects, built as native creative with a UGC feel rather than polished brand film.
Spark AdsBoost organic posts that already work: low creative risk, high native feel, and CPCs that typically run 40%+ below cold video.
TikTok ShopIn-app shopping, LIVE selling, creator commission structures and a managed affiliate program.
Creator MarketplaceMicro and macro influencer partnerships, gifting campaigns, and branded content rights secured up front.
Lead Gen FormsIn-app forms with auto-filled user data, CRM sync, built for B2B and service-business segments.
Pixel + Events APITikTok Pixel plus server-side Events API, advanced matching and conversion lift studies.
PROCESS

How we run it

01

Account & Pixel Setup

TikTok Business Manager, pixel plus Events API, audience definitions, and a fully optimized brand profile.

02

Creator Sourcing

TikTok Creator Marketplace, direct outreach, and our own creator network in Turkey, from 5K to 500K followers.

03

Creative Production

Native TikTok feel: vertical, fast-paced, trending audio, hook landed within the first 3 seconds.

04

Spark Ads Setup

Take creator content that is already performing organically and boost it as an ad. Creator earns royalties, brand gets the reach.

05

TikTok Shop Integration

Shopify to TikTok Shop sync, product catalog, affiliate program, and a scheduled LIVE shopping calendar.

06

Scale & Trend Riding

Spot the trend, ship creative fast (live within 24 hours), and double down on the creators that convert.

STACK

Platforms and tools

TikTok Ads · TikTok Shop · Creator Marketplace · Spark Ads · LIVE Shopping · Branded Effects

FEES

What this costs

Fixed monthly management fee by starting investment (200–800 $), plus 4–11 % of monthly net sales. Marketplace-only sellers pay a flat TRY model instead. Low-margin categories are charged at half these rates. Ad budget, setups, new websites and US company formation are billed separately.

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FAQ

Common questions on this topic.

Does TikTok work in every industry?

It performs best where the product is visual: beauty, fashion, food and beverage, fitness. For B2B SaaS the ceiling is lower and LinkedIn usually wins. For local service businesses, Instagram Reels is often the better fit.

What budget does it take?

Around $1K/month to test, $5-50K/month to scale. CPMs on TikTok are low, but creative burns out fast, so plan on 5-10 new assets per week.

Is TikTok Shop live in both the US and Turkey?

TikTok Shop is active in the US but not yet in Turkey. Turkish brands use it as a US market channel, selling into North America while operating from Turkey.

What do creator partnerships cost?

Micro creators (5-50K) run $50-500 per post, mid-tier (50-200K) $500-3K, and macro (200K+) $3-15K. Affiliate commission typically lands between 10% and 25%.

Which format performs best?

UGC-style vertical video with a native feel, trending audio, a strong hook and visible social proof. Heavy brand polish kills it, CTR drops immediately.

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