These are brands we run day to day, not campaigns we touched once. Two sell professional barber and beauty equipment, one is menswear, one is a legal-AI SaaS, one is interior design, and one is our own beauty brand in the United States. The numbers below are the ones we report to them.
Professional barber and beauty equipment, sold wholesale offline with nothing online. We built the Shopify store from scratch and put the 1,932-product catalogue on a tag-rule system, so 412 smart collections maintain themselves instead of being sorted by hand. Google Merchant Center went in, then Amazon, eBay and Google Shopping as further channels off the same catalogue. Across 24 months organic traffic grew 8x and the return on investment came in at 14.46x. The change that mattered was structural: one catalogue feeding four channels, rather than four catalogues drifting apart.
A distributor for American Beauty Supply LLC that was wholesale-only, with no channel of its own. We built a dual B2B and DTC setup on Shopify: a wholesale portal with B2B pricing, ABS stock integration and real-time availability, with the 5,200+ SKU ABS catalogue syncing automatically instead of being re-keyed. It now supplies over 600 professional barber shops across the United States, at a 13.25x return on investment. For a North American reader, the useful detail is that a Turkey-based team runs a US distribution operation daily here, rather than advising on one.
KısaKollu is menswear. We built the brand identity, the e-commerce infrastructure and the Instagram and Meta Ads programme, and in 12 months it went from zero to TRY 18M in annual revenue at a 16.78x return on investment, becoming the category leader in polo shirts in Turkey. Mod Tasarım is interior and furniture design, a considered purchase nobody makes straight from an ad. There we built a portfolio site, Google Ads, Instagram lead generation and a CRM: 40+ qualified leads a month, converting to customers at 32%.
Goodman is our own legal-AI platform for Turkish law, built from scratch: a petition engine covering 113 petition types, a case-law archive of more than 365,000 court rulings, subscriptions for lawyers and pay-per-use access for citizens. Product, billing and growth run under one roof, and the return on investment stands at 24.84x. We include it because it shows the same team shipping software, not only stores.
Beauty Bien LLC is not a client. It is our own premium DTC beauty brand, positioned for the United States and run on Amazon US, Shopify and influencer marketing, reaching $1.2M in sales over two years. We include it because it is the one account where we carry the inventory risk ourselves. Every mistake a client would otherwise pay for, from a customs decision to a launch priced wrong to an ad account scaled too fast, we have already paid for on this one.
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