Share rate is the number of users who send content to someone else or post it on their own account divided by reach. It is the only real engine of organic spread: a share produces new reach the brand did not pay for. It is also the most valuable engagement in algorithmic terms, because the user is putting their own reputation behind it.
Shared content usually does one of three things: it represents a point of view, it carries useful information, or it is funny. Product promotion does not get shared unless it falls into one of those three. In Turkey most sharing is not public; it happens over WhatsApp and direct messages, so the share count in the dashboard sits below the real spread. Asking customers after an order where they heard about you and getting "from a friend" as the answer is the most practical way to measure the channel the dashboard cannot see.
Share rate = Shares / Reach x 100
If two posts published in the same week got 15 and 190 shares, the difference is not in likes but in the second one carrying information worth passing on.
Shared content usually does one of three things: it represents a point of view, it carries useful information, or it is funny. Product promotion does not get shared unless it falls into one of those three. In Turkey most sharing is not public; it happens over WhatsApp and direct messages, so the share count in the dash…
Knowing the term is not enough; you need to know which lever to pull. In a free 30-minute call we look at your store's actual numbers.
Get a free analysis