Product matching is the process of merging a listing uploaded by the seller with an existing product card on the marketplace. It is done through barcode, GTIN or brand-model information; when the match is correct, the seller benefits from the existing card's reviews and traffic.
Wrong matches are a serious problem on Turkish marketplaces: if a 200-gram product lands on the card of a different 500-gram product, every order arrives with the wrong expectation and comes back as a return. Opening a new card makes sense for own-production items, while attaching to an existing card makes sense for generic products. After matching, the images and text on the card are not under the seller's control; if another seller degrades the card, every listing on it is affected.
Wrong matches are a serious problem on Turkish marketplaces: if a 200-gram product lands on the card of a different 500-gram product, every order arrives with the wrong expectation and comes back as a return. Opening a new card makes sense for own-production items, while attaching to an existing card makes sense for generic products. After matching, the images and text on the card are not under the seller's control; if another seller degrades the card, every listing on it is affected.
Wrong matches are a serious problem on Turkish marketplaces: if a 200-gram product lands on the card of a different 500-gram product, every order arrives with the wrong expectation and comes back as a return. Opening a new card makes sense for own-production items, while attaching to an existing card makes sense for ge…
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