The featured variant is the one variant in a product group that is surfaced in search results and category listings. The marketplace mostly makes this choice by sales velocity, stock status and rating; in some cases the seller can set it manually from the dashboard.
On Turkish marketplaces, even if a product has 12 colors, only one image appears in the listing. If the variant in the featured slot goes out of stock, click-through for the whole group collapses, because the customer sees a color that cannot be bought. In color- and size-level stock tracking, the stock threshold for the featured variant should be kept higher than for the others. Image quality is decisive here as well; the best shot in the group goes into the featured slot.
On Turkish marketplaces, even if a product has 12 colors, only one image appears in the listing. If the variant in the featured slot goes out of stock, click-through for the whole group collapses, because the customer sees a color that cannot be bought. In color- and size-level stock tracking, the stock threshold for the featured variant should be kept higher than for the others. Image quality is decisive here as well; the best shot in the group goes into the featured slot.
On Turkish marketplaces, even if a product has 12 colors, only one image appears in the listing. If the variant in the featured slot goes out of stock, click-through for the whole group collapses, because the customer sees a color that cannot be bought. In color- and size-level stock tracking, the stock threshold for t…
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