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Glossary · Marketplace

What is Catalog Quality?

Catalog quality is the score measuring how complete and accurate the information on product cards is. Image count and resolution, attribute fill rate, description length, presence of video and category accuracy are its components; the marketplace uses this score as a ranking signal.

Detail

On Turkish marketplaces most sellers leave the attribute fields blank, and that means not appearing in filters. When fields such as fabric type, weight and washing instructions are left empty, the product drops out of the list as soon as a customer applies a filter from the left menu. Catalog quality work usually returns more cheaply than advertising, because a one-off fix raises organic traffic permanently. The dashboard generally lists the missing fields for you.

Example

On a 200-product catalog, raising the average attribute fill rate from 40% to 85% noticeably increases the number of products appearing in filtered searches.
FAQ

Common questions on this topic.

How is Catalog Quality calculated?

On Turkish marketplaces most sellers leave the attribute fields blank, and that means not appearing in filters. When fields such as fabric type, weight and washing instructions are left empty, the product drops out of the list as soon as a customer applies a filter from the left menu. Catalog quality work usually returns more cheaply than advertising, because a one-off fix raises organic traffic permanently. The dashboard generally lists the missing fields for you.

Why does Catalog Quality matter?

On Turkish marketplaces most sellers leave the attribute fields blank, and that means not appearing in filters. When fields such as fabric type, weight and washing instructions are left empty, the product drops out of the list as soon as a customer applies a filter from the left menu. Catalog quality work usually retur…

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