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Glossary · Marketplace

What is Marketplace?

A marketplace is a system where multiple sellers sell through the same platform. The main ones in Turkey are Trendyol, Hepsiburada, Amazon, N11, Pazarama and Çiçeksepeti. They deliver ready traffic; in return come commission, price pressure and limited access to customer data.

Detail

A marketplace is the fastest way to start selling, but the customer belongs to the marketplace; building a brand and winning repeat sales is hard. The healthy structure is hybrid: marketplaces for volume and discovery, your own site for brand and margin. The Turkal Partners pricing model is built on that same distinction — no percentage is applied to a seller operating on marketplaces alone.

Example

An 18% commission plus a 12% shipping burden on a marketplace drops to roughly 6% in payment and infrastructure cost on your own site.
FAQ

Common questions on this topic.

How is Marketplace calculated?

A marketplace is the fastest way to start selling, but the customer belongs to the marketplace; building a brand and winning repeat sales is hard. The healthy structure is hybrid: marketplaces for volume and discovery, your own site for brand and margin. The Turkal Partners pricing model is built on that same distinction — no percentage is applied to a seller operating on marketplaces alone.

Why does Marketplace matter?

A marketplace is the fastest way to start selling, but the customer belongs to the marketplace; building a brand and winning repeat sales is hard. The healthy structure is hybrid: marketplaces for volume and discovery, your own site for brand and margin. The Turkal Partners pricing model is built on that same distincti…

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