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Glossary · Marketplace

What is Seller Score?

Seller score is how marketplaces rate a seller on delivery speed, cancellation rate, return rate and customer satisfaction. As the score falls, products get pushed down in search results and campaign eligibility closes.

Detail

On Turkish marketplaces, the fastest way to lose points is missing the handling-time deadline and cancelling orders yourself. Leaving an out-of-stock product live therefore costs far more than any advertising. Once the score drops, recovery takes weeks; prevention is much cheaper than repair.

Example

A store whose late-handling rate passes 2% falls markedly in search results with the same product at the same price.
FAQ

Common questions on this topic.

How is Seller Score calculated?

On Turkish marketplaces, the fastest way to lose points is missing the handling-time deadline and cancelling orders yourself. Leaving an out-of-stock product live therefore costs far more than any advertising. Once the score drops, recovery takes weeks; prevention is much cheaper than repair.

Why does Seller Score matter?

On Turkish marketplaces, the fastest way to lose points is missing the handling-time deadline and cancelling orders yourself. Leaving an out-of-stock product live therefore costs far more than any advertising. Once the score drops, recovery takes weeks; prevention is much cheaper than repair.

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