A landing page is a page built for a specific ad or campaign and focused on a single action. Using a purpose-built page instead of sending traffic to the homepage usually multiplies the conversion rate.
A good landing page has one offer, one call to action, and fewer menu links to pull attention away. The promise made in the ad has to appear word for word on the first screen of the page; a mismatch lowers both conversion and quality score.
A good landing page has one offer, one call to action, and fewer menu links to pull attention away. The promise made in the ad has to appear word for word on the first screen of the page; a mismatch lowers both conversion and quality score.
A good landing page has one offer, one call to action, and fewer menu links to pull attention away. The promise made in the ad has to appear word for word on the first screen of the page; a mismatch lowers both conversion and quality score.
Knowing the term is not enough; you need to know which lever to pull. In a free 30-minute call we look at your store's actual numbers.
Get a free analysis