Information architecture is how the content on a site is grouped, named and linked together. It determines how many steps it takes a user to find what they came for, and it affects both conversion and crawlability directly.
In e-commerce the category structure is the heart of information architecture. A category tree that is too deep buries products; one that is too shallow stops making distinctions. Category names should use the customer's words rather than internal jargon.
In e-commerce the category structure is the heart of information architecture. A category tree that is too deep buries products; one that is too shallow stops making distinctions. Category names should use the customer's words rather than internal jargon.
In e-commerce the category structure is the heart of information architecture. A category tree that is too deep buries products; one that is too shallow stops making distinctions. Category names should use the customer's words rather than internal jargon.
Knowing the term is not enough; you need to know which lever to pull. In a free 30-minute call we look at your store's actual numbers.
Get a free analysis