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Glossary · E-commerce

What is CRO (Conversion Rate Optimization)?

CRO is the systematic work of improving the site experience to get more sales out of the traffic you already have. It is the cheapest way to grow revenue without raising ad budget; moving conversion from 1.8% to 2.4% adds a third to revenue.

Detail

CRO is done with measurement, not guesswork: heatmaps, session recordings, funnel analysis and A/B testing. The highest-return fixes are usually simple — showing shipping cost early, allowing guest checkout, cutting checkout steps, fixing button sizes on mobile. Since the large majority of traffic in Turkey is mobile, tests should run on mobile first.

Example

In a store with 40,000 monthly sessions, moving conversion from 1.8% to 2.4% at a 400 TL AOV means roughly 96,000 TL in additional monthly revenue.
FAQ

Common questions on this topic.

How is CRO (Conversion Rate Optimization) calculated?

CRO is done with measurement, not guesswork: heatmaps, session recordings, funnel analysis and A/B testing. The highest-return fixes are usually simple — showing shipping cost early, allowing guest checkout, cutting checkout steps, fixing button sizes on mobile. Since the large majority of traffic in Turkey is mobile, tests should run on mobile first.

Why does CRO (Conversion Rate Optimization) matter?

CRO is done with measurement, not guesswork: heatmaps, session recordings, funnel analysis and A/B testing. The highest-return fixes are usually simple — showing shipping cost early, allowing guest checkout, cutting checkout steps, fixing button sizes on mobile. Since the large majority of traffic in Turkey is mobile, …

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