CRO is the systematic work of improving the site experience to get more sales out of the traffic you already have. It is the cheapest way to grow revenue without raising ad budget; moving conversion from 1.8% to 2.4% adds a third to revenue.
CRO is done with measurement, not guesswork: heatmaps, session recordings, funnel analysis and A/B testing. The highest-return fixes are usually simple — showing shipping cost early, allowing guest checkout, cutting checkout steps, fixing button sizes on mobile. Since the large majority of traffic in Turkey is mobile, tests should run on mobile first.
CRO is done with measurement, not guesswork: heatmaps, session recordings, funnel analysis and A/B testing. The highest-return fixes are usually simple — showing shipping cost early, allowing guest checkout, cutting checkout steps, fixing button sizes on mobile. Since the large majority of traffic in Turkey is mobile, tests should run on mobile first.
CRO is done with measurement, not guesswork: heatmaps, session recordings, funnel analysis and A/B testing. The highest-return fixes are usually simple — showing shipping cost early, allowing guest checkout, cutting checkout steps, fixing button sizes on mobile. Since the large majority of traffic in Turkey is mobile, …
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