Cart abandonment rate is the percentage of visitors who add a product to the cart and leave without buying. The industry average sits in the 65%–75% band. Every abandoned cart is a customer with proven purchase intent, which is why recovery flows are the highest-return automation you can run.
The most common reasons for abandoning: surprise shipping costs appearing at checkout, forced account creation, limited payment options and slow pages. For recovery, email and WhatsApp reminders convert best when sent at the 1-hour, 24-hour and 72-hour marks. Handing out a discount code in the first message cuts margin for no reason.
Cart abandonment rate = 1 − (Number of orders ÷ Number of add-to-carts) × 100
3,000 add-to-carts and 780 orders → 74% abandonment rate.
The most common reasons for abandoning: surprise shipping costs appearing at checkout, forced account creation, limited payment options and slow pages. For recovery, email and WhatsApp reminders convert best when sent at the 1-hour, 24-hour and 72-hour marks. Handing out a discount code in the first message cuts margin…
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