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Glossary · E-commerce

What is Cart Recovery?

Cart recovery is the flow that sends automatic reminders to customers who added a product and left without buying, bringing them back to complete the order. It is the easiest e-commerce automation to set up and the highest-returning.

Detail

The most effective sequence has three stages: a gentle reminder at hour 1, a trust message at hour 24 (returns, shipping, reviews), and a small incentive at hour 72. Giving the discount in the first message means discounting a customer who was going to buy anyway. In Turkey, reminders sent over WhatsApp convert markedly better than email.

Example

Recovering 10% of 500 abandoned carts a month at a 400 TL AOV adds 20,000 TL in revenue.
FAQ

Common questions on this topic.

How is Cart Recovery calculated?

The most effective sequence has three stages: a gentle reminder at hour 1, a trust message at hour 24 (returns, shipping, reviews), and a small incentive at hour 72. Giving the discount in the first message means discounting a customer who was going to buy anyway. In Turkey, reminders sent over WhatsApp convert markedly better than email.

Why does Cart Recovery matter?

The most effective sequence has three stages: a gentle reminder at hour 1, a trust message at hour 24 (returns, shipping, reviews), and a small incentive at hour 72. Giving the discount in the first message means discounting a customer who was going to buy anyway. In Turkey, reminders sent over WhatsApp convert markedl…

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