The free shipping threshold is the cart value above which no shipping fee is charged. It is the most effective and cheapest way to raise average order value. It works best when set roughly 25%–30% above your current average order value.
Set the threshold too high and the customer decides it is out of reach and abandons the cart; set it too low and you absorb the shipping cost for nothing. Showing how much is left to reach the threshold on the cart page lifts conversion noticeably. On heavy products, a low flat shipping fee is often more profitable than a threshold.
Suggested threshold ≈ Current AOV × 1.25 – 1.30
At a 420 TL AOV, the threshold is set in the 520–550 TL band.
Set the threshold too high and the customer decides it is out of reach and abandons the cart; set it too low and you absorb the shipping cost for nothing. Showing how much is left to reach the threshold on the cart page lifts conversion noticeably. On heavy products, a low flat shipping fee is often more profitable tha…
Knowing the term is not enough; you need to know which lever to pull. In a free 30-minute call we look at your store's actual numbers.
Get a free analysis