Conversion rate is the percentage of site visitors who buy. In Turkish e-commerce the average is 1%–2%; well-optimized stores run 3%–5%. Raising this rate is the cheapest way to grow revenue without buying more traffic.
The factors that move conversion rate most, in order: page load speed, product imagery and copy, transparency on price and shipping, trust signals (reviews, return policy) and the number of checkout steps. Mobile and desktop rates should be read separately; mobile is usually markedly lower, and that is where the real gain sits.
Conversion rate = Number of orders ÷ Number of sessions × 100
40,000 monthly sessions and 720 orders → 1.8%. Push the rate to 2.5% and the same traffic produces 1,000 orders.
The factors that move conversion rate most, in order: page load speed, product imagery and copy, transparency on price and shipping, trust signals (reviews, return policy) and the number of checkout steps. Mobile and desktop rates should be read separately; mobile is usually markedly lower, and that is where the real g…
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