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Glossary · Legal

What is IYS (Message Management System)?

IYS (Turkey's commercial message consent registry) is the system where consent for commercial electronic messages is recorded centrally in Turkey. Businesses marketing by SMS, email or phone are required to upload their consents there and verify them before sending.

Detail

Sending a commercial message to a recipient whose consent is not registered in IYS leads to an administrative fine. The recipient can withdraw consent through IYS with a single click, and the business has to apply that withdrawal immediately. IYS integration should be planned from the start when building e-commerce automation.

Example

Sending a campaign SMS to a list of 10,000 people with no IYS consent carries serious penalty risk.
FAQ

Common questions on this topic.

How is IYS (Message Management System) calculated?

Sending a commercial message to a recipient whose consent is not registered in IYS leads to an administrative fine. The recipient can withdraw consent through IYS with a single click, and the business has to apply that withdrawal immediately. IYS integration should be planned from the start when building e-commerce automation.

Why does IYS (Message Management System) matter?

Sending a commercial message to a recipient whose consent is not registered in IYS leads to an administrative fine. The recipient can withdraw consent through IYS with a single click, and the business has to apply that withdrawal immediately. IYS integration should be planned from the start when building e-commerce aut…

Related pages

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KVKKLegal Explicit ConsentLegal WhatsApp Business APIAutomation Comparative AdvertisingAynı kategori Design RegistrationAynı kategori Distance Sales ContractAynı kategori Electronic Commerce Intermediary Service Provider (ETAHS)Aynı kategori Right of WithdrawalAynı kategori

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