Design registration is the industrial property right that protects a product's appearance, meaning its lines, shape, color, texture and material characteristics. Unlike a trademark registration, it protects the product's external appearance rather than its name.
Registration requires the design to be new and to have individual character; there is a limited filing period after the product is disclosed to the public, and missing it destroys novelty. Its practical value in e-commerce is high: takedown notices sent to marketplaces over a copied product design get results when they rest on a registration, and without one the process turns into an unfair competition lawsuit and drags on. Protection is territorial; a Turkish registration alone is not a basis on foreign marketplaces.
Registration requires the design to be new and to have individual character; there is a limited filing period after the product is disclosed to the public, and missing it destroys novelty. Its practical value in e-commerce is high: takedown notices sent to marketplaces over a copied product design get results when they rest on a registration, and without one the process turns into an unfair competition lawsuit and drags on. Protection is territorial; a Turkish registration alone is not a basis on foreign marketplaces.
Registration requires the design to be new and to have individual character; there is a limited filing period after the product is disclosed to the public, and missing it destroys novelty. Its practical value in e-commerce is high: takedown notices sent to marketplaces over a copied product design get results when they…
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