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Glossary · Amazon

What is Amazon Brand Registry?

Amazon Brand Registry is the program that lets sellers with a registered trademark protect their own listings and access brand tools. Enrollment requires a valid trademark registration in the relevant country, or an accepted pending application; after enrollment, A+ Content, the brand store and brand advertising become available.

Detail

For Turkey-based businesses selling in the US, registration is pursued separately before the USPTO; a Turkish registration does not provide automatic protection in the US. The operational value of Registry is the right to report third-party sellers who interfere with a listing without permission, and the locking of card content. The class the trademark was registered in matters; if the product group falls outside its scope, Amazon may not consider the application sufficient for those categories.

Example

A home textile brand registered in Turkey files a separate USPTO application when it starts selling in the US; otherwise it cannot access Registry tools.
FAQ

Common questions on this topic.

How is Amazon Brand Registry calculated?

For Turkey-based businesses selling in the US, registration is pursued separately before the USPTO; a Turkish registration does not provide automatic protection in the US. The operational value of Registry is the right to report third-party sellers who interfere with a listing without permission, and the locking of card content. The class the trademark was registered in matters; if the product group falls outside its scope, Amazon may not consider the application sufficient for those categories.

Why does Amazon Brand Registry matter?

For Turkey-based businesses selling in the US, registration is pursued separately before the USPTO; a Turkish registration does not provide automatic protection in the US. The operational value of Registry is the right to report third-party sellers who interfere with a listing without permission, and the locking of car…

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