The account health score is the combined score calculated from a seller account's policy violations and performance indicators. Order defect rate, late shipment, cancellations, intellectual property complaints and product safety notices pull the score down; a low score leads to the account being suspended.
What really threatens the score is often not performance but intellectual property and product compliance complaints; a single brand complaint can drop the score significantly. That is why, in export, staying away from branded or patent-risky products at the selection stage is cheaper than writing appeals later. When suspension risk appears, the first step is to submit documents that close the complaint item: the invoice chain, manufacturer authorization or a compliance certificate. The process is written and document-based; an explanation on its own is not enough.
What really threatens the score is often not performance but intellectual property and product compliance complaints; a single brand complaint can drop the score significantly. That is why, in export, staying away from branded or patent-risky products at the selection stage is cheaper than writing appeals later. When suspension risk appears, the first step is to submit documents that close the complaint item: the invoice chain, manufacturer authorization or a compliance certificate. The process is written and document-based; an explanation on its own is not enough.
What really threatens the score is often not performance but intellectual property and product compliance complaints; a single brand complaint can drop the score significantly. That is why, in export, staying away from branded or patent-risky products at the selection stage is cheaper than writing appeals later. When s…
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