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Glossary · Legal

What is KVKK?

KVKK (Turkey's data protection law, the Personal Data Protection Law) is the law that regulates the processing of personal data in Turkey. On e-commerce sites the privacy notice, explicit consent, cookie management and data retention periods all fall within its scope.

Detail

Marketing consent and the data processing needed to deliver the service have to be kept separate; a phone number collected for an order cannot automatically receive marketing messages. Advertising pixels and server-side tracking setups also process personal data and must appear in the privacy notice.

Example

Taking both contract acceptance and marketing consent with a single checkbox on the order form is risky under KVKK.
FAQ

Common questions on this topic.

How is KVKK calculated?

Marketing consent and the data processing needed to deliver the service have to be kept separate; a phone number collected for an order cannot automatically receive marketing messages. Advertising pixels and server-side tracking setups also process personal data and must appear in the privacy notice.

Why does KVKK matter?

Marketing consent and the data processing needed to deliver the service have to be kept separate; a phone number collected for an order cannot automatically receive marketing messages. Advertising pixels and server-side tracking setups also process personal data and must appear in the privacy notice.

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