Delivery time is the total number of days from the moment an order is placed to the moment it reaches the customer. It has two parts: preparation time in the warehouse and the carrier's transit time. Because it directly affects listing rank and store score on marketplaces, it is a hidden lever on sales volume.
The part the seller controls is preparation time; transit time depends largely on the carrier's branch network. On platforms such as Trendyol and Hepsiburada, shipments that exceed the promised window generate penalty points, and when repeated, listing visibility drops. The right approach is to promise realistically and deliver early rather than promising shorter than reality. Weekends and public holidays, orders arriving after the carrier's pickup cut-off, and out-of-stock items are the main things that quietly stretch the window.
Delivery time = Preparation time + Transit time
If the carrier pickup cut-off is 16:00, an order arriving at 16:30 counts from the next day; a two-day promise effectively becomes three.
The part the seller controls is preparation time; transit time depends largely on the carrier's branch network. On platforms such as Trendyol and Hepsiburada, shipments that exceed the promised window generate penalty points, and when repeated, listing visibility drops. The right approach is to promise realistically an…
Knowing the term is not enough; you need to know which lever to pull. In a free 30-minute call we look at your store's actual numbers.
Get a free analysis