Shipping damage and loss rate shows what percentage of dispatched parcels arrive broken, dented or incomplete, or never arrive at all. In fragile categories such as glass, ceramics, liquids and electronics it quietly erodes contribution margin, and in most businesses it is never measured. It is the only objective measure of whether packaging decisions are right.
The cost of damage is not just the product value: reshipping, customer service time, negative reviews and a falling marketplace store score all count. Carriers have deadlines and document requirements for compensation claims; where no report is filed at the moment of delivery, compensation usually cannot be collected. Packaging testing is the cheapest way to bring this rate down; the cost of void fill and double-wall boxes is far below the total cost of a single damaged shipment.
Damage rate = (Damaged + lost shipments) ÷ Total shipments × 100
On 4,000 shipments a month, a 1.5% damage rate is 60 parcels; at a product cost of 200 TL that is 12,000 TL lost on the product side alone.
The cost of damage is not just the product value: reshipping, customer service time, negative reviews and a falling marketplace store score all count. Carriers have deadlines and document requirements for compensation claims; where no report is filed at the moment of delivery, compensation usually cannot be collected. …
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