Shipment tracking is following a dispatched order through its transit process via the tracking number and informing the customer. The tracking number given by the carrier is the only anchor of this flow. Because it is the most asked-about information after an order, a well-built tracking flow resolves most of the questions reaching customer service before they are even asked.
Sending the tracking number to the customer by email and SMS is the minimum; in Turkey, notifications sent over WhatsApp are clearly ahead on open rates. The real value is in monitoring the tracking data on the business side too: shipments stuck at the same branch, parcels with no movement and undeliverable addresses can be caught before the customer complains. Keeping the tracking page on your own site pulls the customer back to the store instead of sending them to the carrier's website. On marketplace sales the notification flow belongs to the platform; on your own site it can be designed end to end.
Sending the tracking number to the customer by email and SMS is the minimum; in Turkey, notifications sent over WhatsApp are clearly ahead on open rates. The real value is in monitoring the tracking data on the business side too: shipments stuck at the same branch, parcels with no movement and undeliverable addresses can be caught before the customer complains. Keeping the tracking page on your own site pulls the customer back to the store instead of sending them to the carrier's website. On marketplace sales the notification flow belongs to the platform; on your own site it can be designed end to end.
Sending the tracking number to the customer by email and SMS is the minimum; in Turkey, notifications sent over WhatsApp are clearly ahead on open rates. The real value is in monitoring the tracking data on the business side too: shipments stuck at the same branch, parcels with no movement and undeliverable addresses c…
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