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Glossary · Logistics

What is Shipment Tracking?

Shipment tracking is following a dispatched order through its transit process via the tracking number and informing the customer. The tracking number given by the carrier is the only anchor of this flow. Because it is the most asked-about information after an order, a well-built tracking flow resolves most of the questions reaching customer service before they are even asked.

Detail

Sending the tracking number to the customer by email and SMS is the minimum; in Turkey, notifications sent over WhatsApp are clearly ahead on open rates. The real value is in monitoring the tracking data on the business side too: shipments stuck at the same branch, parcels with no movement and undeliverable addresses can be caught before the customer complains. Keeping the tracking page on your own site pulls the customer back to the store instead of sending them to the carrier's website. On marketplace sales the notification flow belongs to the platform; on your own site it can be designed end to end.

Example

Listing shipments with no movement for forty-eight hours every day creates the chance to step in before the customer calls.
FAQ

Common questions on this topic.

How is Shipment Tracking calculated?

Sending the tracking number to the customer by email and SMS is the minimum; in Turkey, notifications sent over WhatsApp are clearly ahead on open rates. The real value is in monitoring the tracking data on the business side too: shipments stuck at the same branch, parcels with no movement and undeliverable addresses can be caught before the customer complains. Keeping the tracking page on your own site pulls the customer back to the store instead of sending them to the carrier's website. On marketplace sales the notification flow belongs to the platform; on your own site it can be designed end to end.

Why does Shipment Tracking matter?

Sending the tracking number to the customer by email and SMS is the minimum; in Turkey, notifications sent over WhatsApp are clearly ahead on open rates. The real value is in monitoring the tracking data on the business side too: shipments stuck at the same branch, parcels with no movement and undeliverable addresses c…

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