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Glossary · Automation

What is First Response Time?

First response time is how many minutes it takes to send the first reply to a customer's message. For a customer with purchase intent it moves conversion directly; a request answered within the first 5 minutes closes at a far higher rate than one answered an hour later.

Detail

In services and high-ticket products, first response time can be more decisive than ad quality. Setting up an automatic first reply for requests that arrive outside business hours recovers a large share of otherwise lost opportunities.

Example

A business that answers weekend enquiries on Monday loses most of them to competitors.
FAQ

Common questions on this topic.

How is First Response Time calculated?

In services and high-ticket products, first response time can be more decisive than ad quality. Setting up an automatic first reply for requests that arrive outside business hours recovers a large share of otherwise lost opportunities.

Why does First Response Time matter?

In services and high-ticket products, first response time can be more decisive than ad quality. Setting up an automatic first reply for requests that arrive outside business hours recovers a large share of otherwise lost opportunities.

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