Server-side tracking is a setup that passes user data to ad and analytics platforms from your own server rather than the browser. It is unaffected by ad blockers, does not slow the page down, and gives you control over what data leaves.
The setup usually runs through a server-side tag manager. The upside is less data loss; the downsides are extra infrastructure cost and, if configured incorrectly, a risk of double counting. It is also advantageous under KVKK (Turkey's data protection law) and GDPR, because you decide which fields get sent.
The setup usually runs through a server-side tag manager. The upside is less data loss; the downsides are extra infrastructure cost and, if configured incorrectly, a risk of double counting. It is also advantageous under KVKK (Turkey's data protection law) and GDPR, because you decide which fields get sent.
The setup usually runs through a server-side tag manager. The upside is less data loss; the downsides are extra infrastructure cost and, if configured incorrectly, a risk of double counting. It is also advantageous under KVKK (Turkey's data protection law) and GDPR, because you decide which fields get sent.
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