GA4 (Google Analytics 4) is Google's event-based analytics platform. What separates it from the previous version is that it works around events rather than sessions, and brings web and app together in one place.
A correctly configured GA4 shows which channel actually brings sales; an unconfigured or misconfigured GA4 becomes the source of wrong decisions. The most common mistake is sending e-commerce events (product view, add to cart, purchase) incompletely. Differences between ad platforms' own reports and GA4 are normal; the attribution models are different.
A correctly configured GA4 shows which channel actually brings sales; an unconfigured or misconfigured GA4 becomes the source of wrong decisions. The most common mistake is sending e-commerce events (product view, add to cart, purchase) incompletely. Differences between ad platforms' own reports and GA4 are normal; the attribution models are different.
A correctly configured GA4 shows which channel actually brings sales; an unconfigured or misconfigured GA4 becomes the source of wrong decisions. The most common mistake is sending e-commerce events (product view, add to cart, purchase) incompletely. Differences between ad platforms' own reports and GA4 are normal; the…
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