NAP (Name, Address, Phone) consistency is writing the business name, address and phone number identically everywhere across the internet. Inconsistency leaves the search engine unsure of the business's identity and pushes the local ranking down.
The most common inconsistencies: writing "St." in one place and "Street" in another, the phone number written sometimes with a leading 0 and sometimes with +90, and an old branch address left behind in directories. Businesses that open a branch or move have to update every directory.
The most common inconsistencies: writing "St." in one place and "Street" in another, the phone number written sometimes with a leading 0 and sometimes with +90, and an old branch address left behind in directories. Businesses that open a branch or move have to update every directory.
The most common inconsistencies: writing "St." in one place and "Street" in another, the phone number written sometimes with a leading 0 and sometimes with +90, and an old branch address left behind in directories. Businesses that open a branch or move have to update every directory.
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