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Glossary · SEO

What is Local Pack?

The local pack is the map and the box of three businesses that appears above Google's search results. It takes most of the clicks on local service searches; failing to get into it means being invisible in practice.

Detail

Three main factors set the ranking: proximity to the searcher, completeness of the business profile and review signals. Category choice, service list, photo count and regular posting all have a direct effect. In Turkey, replying to reviews lifts both ranking and conversion.

Example

Moving from third to first place in the local pack usually doubles search clicks.
FAQ

Common questions on this topic.

How is Local Pack calculated?

Three main factors set the ranking: proximity to the searcher, completeness of the business profile and review signals. Category choice, service list, photo count and regular posting all have a direct effect. In Turkey, replying to reviews lifts both ranking and conversion.

Why does Local Pack matter?

Three main factors set the ranking: proximity to the searcher, completeness of the business profile and review signals. Category choice, service list, photo count and regular posting all have a direct effect. In Turkey, replying to reviews lifts both ranking and conversion.

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