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Glossary · SEO

What is Keyword Cannibalization?

Cannibalization is several pages on your own site competing against each other for the same keyword. The search engine cannot decide which one to show, and both fall below the position either should hold.

Detail

It is very common on sites that keep publishing blog posts without a content calendar. The fix is usually consolidation: 301-redirect the weak pages to the strong one and gather the content on a single page. In Turkey, sites with dozens of near-identical posts on the same topic can increase their traffic by cutting the number of posts.

Example

If there are 6 separate posts targeting "what is amazon fba", none of the six reaches the first page; one strong page does.
FAQ

Common questions on this topic.

How is Keyword Cannibalization calculated?

It is very common on sites that keep publishing blog posts without a content calendar. The fix is usually consolidation: 301-redirect the weak pages to the strong one and gather the content on a single page. In Turkey, sites with dozens of near-identical posts on the same topic can increase their traffic by cutting the number of posts.

Why does Keyword Cannibalization matter?

It is very common on sites that keep publishing blog posts without a content calendar. The fix is usually consolidation: 301-redirect the weak pages to the strong one and gather the content on a single page. In Turkey, sites with dozens of near-identical posts on the same topic can increase their traffic by cutting the…

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