Keyword research is the work of establishing which words the target audience actually searches with, and the volume, competition and intent behind those searches. It is the starting point of both content and advertising strategy.
The most critical distinction is intent: a "what is" search looks for information, while "price" and "buy" searches carry purchase intent. High-volume, weak-intent keywords bring traffic, not sales. For small brands the right strategy is to start with low-volume, high-intent long-tail searches.
The most critical distinction is intent: a "what is" search looks for information, while "price" and "buy" searches carry purchase intent. High-volume, weak-intent keywords bring traffic, not sales. For small brands the right strategy is to start with low-volume, high-intent long-tail searches.
The most critical distinction is intent: a "what is" search looks for information, while "price" and "buy" searches carry purchase intent. High-volume, weak-intent keywords bring traffic, not sales. For small brands the right strategy is to start with low-volume, high-intent long-tail searches.
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