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Glossary · SEO

What is AI Visibility (GEO)?

AI visibility is a brand being mentioned and cited as a source in the answers of assistants such as ChatGPT, Claude, Perplexity and Gemini. Unlike classic SEO, the goal is not to rank but to BE QUOTED.

Detail

What increases citation: a clear 40-60 word answer paragraph directly under the question heading, numerical and verifiable data, structured data markup, llms.txt and a robots.txt open to AI bots. Pages written in definition language rather than marketing language get quoted more.

Example

Opening a page with a clear definition in the form "What is X? X is…" raises the odds of being quoted noticeably.
FAQ

Common questions on this topic.

How is AI Visibility (GEO) calculated?

What increases citation: a clear 40-60 word answer paragraph directly under the question heading, numerical and verifiable data, structured data markup, llms.txt and a robots.txt open to AI bots. Pages written in definition language rather than marketing language get quoted more.

Why does AI Visibility (GEO) matter?

What increases citation: a clear 40-60 word answer paragraph directly under the question heading, numerical and verifiable data, structured data markup, llms.txt and a robots.txt open to AI bots. Pages written in definition language rather than marketing language get quoted more.

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