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Glossary · SEO

What is Structured Data (Schema)?

Structured data is the markup that describes a page's content in a form search engines and AI assistants can read as machines. JSON-LD is the standard format. Rich results (stars, price, FAQs) come from it.

Detail

For e-commerce the most used types are Product, Offer and AggregateRating; for service sites, Service, LocalBusiness and FAQPage. Its importance grew in the AI search era: assistants reading a page prioritise structured data as a reliable source.

Example

Pages with FAQPage markup can earn an expandable question-and-answer block in search results.
FAQ

Common questions on this topic.

How is Structured Data (Schema) calculated?

For e-commerce the most used types are Product, Offer and AggregateRating; for service sites, Service, LocalBusiness and FAQPage. Its importance grew in the AI search era: assistants reading a page prioritise structured data as a reliable source.

Why does Structured Data (Schema) matter?

For e-commerce the most used types are Product, Offer and AggregateRating; for service sites, Service, LocalBusiness and FAQPage. Its importance grew in the AI search era: assistants reading a page prioritise structured data as a reliable source.

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