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Glossary · TikTok

What is Spark Ads?

Spark Ads turn a post that performed well organically on TikTok into an ad. Likes, comments and shares are preserved, so the social proof travels with the ad and engagement runs higher than on an ad built from scratch.

Detail

The most effective approach is to test organically first and put budget behind the winners. Spark Ads published from the creator's own account feel more natural than ones from the brand account and usually buy cheaper reach. Without an authorization code you cannot run someone else's content as a Spark Ad.

Example

Running a video that earned 8% engagement organically as a Spark Ad buys cheaper reach than a from-scratch ad on the same budget.
FAQ

Common questions on this topic.

How is Spark Ads calculated?

The most effective approach is to test organically first and put budget behind the winners. Spark Ads published from the creator's own account feel more natural than ones from the brand account and usually buy cheaper reach. Without an authorization code you cannot run someone else's content as a Spark Ad.

Why does Spark Ads matter?

The most effective approach is to test organically first and put budget behind the winners. Spark Ads published from the creator's own account feel more natural than ones from the brand account and usually buy cheaper reach. Without an authorization code you cannot run someone else's content as a Spark Ad.

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