Positioning is the clear statement of who a brand exists for, in which category, and with what difference from competitors. If it cannot be said in one sentence, there is no positioning — and competition then inevitably runs on price.
Strong positioning is the clear answer to three questions: for whom, in which category, why different. A brand that tries to appeal to everyone appeals to no one. The most common problem in Turkish e-commerce is a good product with no positioning, which leaves the brand squeezed into price competition.
Strong positioning is the clear answer to three questions: for whom, in which category, why different. A brand that tries to appeal to everyone appeals to no one. The most common problem in Turkish e-commerce is a good product with no positioning, which leaves the brand squeezed into price competition.
Strong positioning is the clear answer to three questions: for whom, in which category, why different. A brand that tries to appeal to everyone appeals to no one. The most common problem in Turkish e-commerce is a good product with no positioning, which leaves the brand squeezed into price competition.
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