Price premium is a brand's power to charge more than its competitors for a product with the same function. It is the financial return on branding; margin comes directly from this premium.
The premium comes from trust signals (reviews, warranty, easy returns), perceived quality (packaging, imagery, experience) and the clarity of the positioning. A product sold like a commodity cannot carry a premium. The biggest missed opportunity for manufacturer brands in Turkey is selling the same product under their own brand to create a premium.
The premium comes from trust signals (reviews, warranty, easy returns), perceived quality (packaging, imagery, experience) and the clarity of the positioning. A product sold like a commodity cannot carry a premium. The biggest missed opportunity for manufacturer brands in Turkey is selling the same product under their own brand to create a premium.
The premium comes from trust signals (reviews, warranty, easy returns), perceived quality (packaging, imagery, experience) and the clarity of the positioning. A product sold like a commodity cannot carry a premium. The biggest missed opportunity for manufacturer brands in Turkey is selling the same product under their …
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