Category entry points are the situations and contexts that make a customer recall a brand at the moment a need arises. The more of these moments a brand is associated with, the more often it comes to mind at the point of purchase.
Marketing's job is not only to say "buy now" but to secure being remembered at a future purchase moment. The vast majority of buyers in a category are not ready to buy at any given moment; that is why sales-only communication speaks to a small slice of the market.
Marketing's job is not only to say "buy now" but to secure being remembered at a future purchase moment. The vast majority of buyers in a category are not ready to buy at any given moment; that is why sales-only communication speaks to a small slice of the market.
Marketing's job is not only to say "buy now" but to secure being remembered at a future purchase moment. The vast majority of buyers in a category are not ready to buy at any given moment; that is why sales-only communication speaks to a small slice of the market.
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