CPC is the average amount you pay for each click on your ad. Competition, quality score and audience breadth set it. It is neither good nor bad on its own: a cheap click that does not convert is worse than an expensive one that does.
In Google Ads, CPC falls as quality score rises — more relevant ad copy and a faster landing page cut cost directly. On Meta, the deciding pair is cost per thousand impressions (CPM) and click-through rate rather than CPC. In saturated markets like Istanbul, CPC runs markedly higher than in smaller provinces.
CPC = Total spend ÷ Number of clicks
5,000 TL spend and 2,500 clicks → 2 TL CPC. At a 2% conversion rate that makes CPA 100 TL.
In Google Ads, CPC falls as quality score rises — more relevant ad copy and a faster landing page cut cost directly. On Meta, the deciding pair is cost per thousand impressions (CPM) and click-through rate rather than CPC. In saturated markets like Istanbul, CPC runs markedly higher than in smaller provinces.
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