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Southeastern Anatolia · Mardin (47)

Meta ads management in Mardin

We run Meta ads management in Mardin both remotely and on the ground. The economy of Mardin is built on tourism, telkari filigree silverwork, agriculture, which changes what this work has to prioritise. Setup 1–2 weeks, creative loop settles in 4–6 weeks.

City profile

What kind of market is Mardin?

Tourism, telkari filigree silverwork, agriculture. Population is roughly 880 thousand, and the province sits in the Southeastern Anatolia region.

Region
Southeastern Anatolia
Population
880 thousand
Leading sectors
tourism, silver jewelry, agriculture
State of digital sales

Where is the opportunity here?

Telkari jewelry is a strong fit for selling abroad through Etsy and Instagram. That means meta ads management work in Mardin shows a return faster than it would in a saturated market.

Typical timeline: Setup 1–2 weeks, creative loop settles in 4–6 weeks.

Industry dynamics

What are businesses in Mardin actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Mardin:

Tourism and hospitality

Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.

Typical gross margin
High (on direct bookings)
Seasonality
Very sharp seasonal swing
Channels that work
Google Ads · Google Hotel · Meta · Own site (multilingual) · TripAdvisor
Handicrafts and jewelry

Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the table.

Typical gross margin
High (50%+ gross)
Seasonality
Gift and new year periods
Channels that work
Etsy · Amazon Handmade · Instagram · Own site · Pinterest
Agriculture and livestock

When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.

Typical gross margin
Thin (10%-20% gross)
Seasonality
The harvest calendar sets the pace
Channels that work
Own site · Trendyol · B2B directories · Google Ads
Performance fee
Low-margin category — half rate
Competition level

Competition in Mardin is moderate

Ad costs stay reasonable and reaching the first page organically is far quicker than in the big metros.

Our priority here

Where do we start?

We start with Creative pipeline: weekly video and static production, first-three-seconds hook structure. testing system follows.

What we usually find

These four problems come up most often in Mardin.

01

Ads fatigue and performance drops fast

02

Conversion data comes in incomplete after iOS

03

The retargeting audience is too small

04

Creative production cannot keep up and the same image runs for months

Scope

What we do

We build creative production, the testing loop and the measurement setup across Facebook, Instagram and Reels inventory.

01

Creative pipeline

Weekly video and static production, first-three-seconds hook structure

02

Testing system

Testing creative, audience and bidding variables separately

03

Measurement

Conversions API, event match quality, incrementality measurement

04

Funnel

Message sequence from cold audience through retargeting

05

Catalog

Dynamic product ads and catalog health

Metrics we track

Reporting runs on these headings.

ROASMonthly
Hook rateMonthly
Click-through rateMonthly
Customer acquisition costMonthly
FrequencyMonthly

Channels we use

Facebook
Instagram
Reels
Advantage+
Conversions API
Pricing

How is the agency fee calculated for Mardin?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Meta ads management take to show results in Mardin?

Setup 1–2 weeks, creative loop settles in 4–6 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Mardin, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Mardin included, and plan on-site visits when needed.

Which industries do you work with in Mardin?

The leading areas in Mardin: tourism, silver jewelry, agriculture. Telkari jewelry is a strong fit for selling abroad through Etsy and Instagram.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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