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Southeastern Anatolia · Şanlıurfa (63)

Meta ads management in Şanlıurfa

We run Meta ads management in Şanlıurfa both remotely and on the ground. The economy of Şanlıurfa is built on agriculture (GAP, the Southeastern Anatolia Project), food, textiles and tourism, which changes what this work has to prioritise. Setup 1–2 weeks, creative loop settles in 4–6 weeks.

City profile

What kind of market is Şanlıurfa?

Agriculture (GAP, the Southeastern Anatolia Project), food, textiles and tourism. Population is roughly 2.2 million, and the province sits in the Southeastern Anatolia region.

Region
Southeastern Anatolia
Population
2.2 million
Leading sectors
agriculture, food, textiles
State of digital sales

Where is the opportunity here?

Large potential in agricultural processing and branded food exports. That means meta ads management work in Şanlıurfa shows a return faster than it would in a saturated market.

Typical timeline: Setup 1–2 weeks, creative loop settles in 4–6 weeks.

Industry dynamics

What are businesses in Şanlıurfa actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Şanlıurfa:

Food and agricultural products

Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.

Typical gross margin
Thin (12%-25% gross)
Seasonality
Harvest and religious holiday periods are decisive
Channels that work
Trendyol · Amazon · Getir/Migros marketplace · Own site · Etsy (dry goods)
Performance fee
Low-margin category — half rate
Textile and apparel

Contract manufacturing squeezes margins; a producer that moves to its own brand earns several times more from the same product. Size-color variant management and the return rate affect profit more than ad spend does. Season changes make stock-clearing campaigns unavoidable.

Typical gross margin
Medium (25%-45% gross)
Seasonality
Two main seasons, discount pressure at the transitions
Channels that work
Trendyol · Hepsiburada · Amazon · Own site · Instagram
Tourism and hospitality

Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.

Typical gross margin
High (on direct bookings)
Seasonality
Very sharp seasonal swing
Channels that work
Google Ads · Google Hotel · Meta · Own site (multilingual) · TripAdvisor
Competition level

Competition in Şanlıurfa is high

Category-level competition is real but niches are still open, so the way forward is specialised pages rather than generic ones.

Our priority here

Where do we start?

We start with Creative pipeline: weekly video and static production, first-three-seconds hook structure. testing system follows.

What we usually find

These four problems come up most often in Şanlıurfa.

01

Ads fatigue and performance drops fast

02

Conversion data comes in incomplete after iOS

03

The retargeting audience is too small

04

Creative production cannot keep up and the same image runs for months

Scope

What we do

We build creative production, the testing loop and the measurement setup across Facebook, Instagram and Reels inventory.

01

Creative pipeline

Weekly video and static production, first-three-seconds hook structure

02

Testing system

Testing creative, audience and bidding variables separately

03

Measurement

Conversions API, event match quality, incrementality measurement

04

Funnel

Message sequence from cold audience through retargeting

05

Catalog

Dynamic product ads and catalog health

Metrics we track

Reporting runs on these headings.

ROASMonthly
Hook rateMonthly
Click-through rateMonthly
Customer acquisition costMonthly
FrequencyMonthly

Channels we use

Facebook
Instagram
Reels
Advantage+
Conversions API
Pricing

How is the agency fee calculated for Şanlıurfa?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Meta ads management take to show results in Şanlıurfa?

Setup 1–2 weeks, creative loop settles in 4–6 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Şanlıurfa, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Şanlıurfa included, and plan on-site visits when needed.

Which industries do you work with in Şanlıurfa?

The leading areas in Şanlıurfa: agriculture, food, textiles, tourism. Large potential in agricultural processing and branded food exports.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

Continue from here.

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