We run Google ads management in Mardin both remotely and on the ground. The economy of Mardin is built on tourism, telkari filigree silverwork, agriculture, which changes what this work has to prioritise. Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.
Tourism, telkari filigree silverwork, agriculture. Population is roughly 880 thousand, and the province sits in the Southeastern Anatolia region.
Telkari jewelry is a strong fit for selling abroad through Etsy and Instagram. That means google ads management work in Mardin shows a return faster than it would in a saturated market.
Typical timeline: Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.
The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Mardin:
Direct booking is the most profitable channel because it removes the agency commission. A multilingual site and language-based advertising move occupancy directly. Creating demand in the off-season is worth more than optimizing price in high season.
Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the table.
When produce is sold as a commodity the grower does not set the price; moving to processed, branded goods widens the margin. Seasonality governs stock and cash flow directly. Digital catalogs are still barely used for reaching B2B buyers.
Ad costs stay reasonable and reaching the first page organically is far quicker than in the big metros.
We start with Account structure: separating Search, Shopping and PMax so they do not eat each other. merchant center follows.
We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.
Separating Search, Shopping and PMax so they do not eat each other
Clearing product feed errors, fixing titles and GTINs
Setting target ROAS and target CPA strategies according to profit margin
Enhanced conversions, server-side tracking, offline conversion imports
Pulling negative keywords out of the search terms report continuously
Reporting runs on these headings.
| ROAS | Monthly |
| CPA | Monthly |
| Conversion rate | Monthly |
| Search impression share | Monthly |
| Cost per click | Monthly |
| Google Ads | — |
| Google Shopping | — |
| Performance Max | — |
| YouTube | — |
| Merchant Center | — |
No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.
Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your industry, your current setup and the level of competition.
Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Mardin included, and plan on-site visits when needed.
The leading areas in Mardin: tourism, silver jewelry, agriculture. Telkari jewelry is a strong fit for selling abroad through Etsy and Instagram.
There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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