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Southeastern Anatolia · Adiyaman (2)

Google ads management in Adiyaman

We run Google ads management in Adiyaman both remotely and on the ground. The economy of Adiyaman is built on contract garment manufacturing, tobacco and oil; rebuilding after the earthquake, which changes what this work has to prioritise. Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

City profile

What kind of market is Adiyaman?

Contract garment manufacturing, tobacco and oil; rebuilding after the earthquake. Nüfus yaklaşık 630 thousand; bölge olarak Southeastern Anatolia.

Region
Southeastern Anatolia
Population
630 thousand
Leading sectors
contract textile manufacturing, food, agriculture
State of digital sales

Where is the opportunity here?

Good fit for contract manufacturers moving to their own brand; competition is very low. Yani Adiyaman'da google ads management çalışmasının getirisi, doygun pazarlara göre daha hızlı görünür hale geliyor.

Typical timeline: Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.

Industry dynamics

What are businesses in Adiyaman actually dealing with?

The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Adiyaman:

Food and agricultural products

Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.

Typical gross margin
Thin (12%-25% gross)
Seasonality
Harvest and religious holiday periods are decisive
Channels that work
Trendyol · Amazon · Getir/Migros marketplace · Own site · Etsy (dry goods)
Performance fee
Low-margin category — half rate
Textile and apparel

Contract manufacturing squeezes margins; a producer that moves to its own brand earns several times more from the same product. Size-color variant management and the return rate affect profit more than ad spend does. Season changes make stock-clearing campaigns unavoidable.

Typical gross margin
Medium (25%-45% gross)
Seasonality
Two main seasons, discount pressure at the transitions
Channels that work
Trendyol · Hepsiburada · Amazon · Own site · Instagram
Machinery and industrial manufacturing

Decisions are measured in weeks and run through quotes; the goal is not a direct sale but collecting qualified demand. Technical documents, video and a reference list lift conversion noticeably. Spare parts and service produce steadier revenue than the machines themselves.

Typical gross margin
Medium-high
Seasonality
Tied to capital budgets, busiest at year-end
Channels that work
Google Ads · Own site (multilingual) · LinkedIn · YouTube · B2B directories
Competition level

Competition in Adiyaman is orta

Reklam maliyeti makul, organik aramada ilk sayfaya çıkmak büyükşehirlere göre çok daha hızlı.

Our priority here

Where do we start?

Account structure ile başlıyoruz: separating Search, Shopping and PMax so they do not eat each other. Ardından merchant center geliyor.

What we usually find

These four problems come up most often in Adiyaman.

01

Clicks come in but sales do not

02

The Performance Max black box does not show what it spent on

03

Budget is going to brand searches that do not need it

04

Conversion tracking is set up wrong and the data is inflated

Scope

What we do

We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.

01

Account structure

Separating Search, Shopping and PMax so they do not eat each other

02

Merchant Center

Clearing product feed errors, fixing titles and GTINs

03

Bidding

Setting target ROAS and target CPA strategies according to profit margin

04

Measurement

Enhanced conversions, server-side tracking, offline conversion imports

05

Negatives

Pulling negative keywords out of the search terms report continuously

Metrics we track

Reporting runs on these headings.

ROASMonthly
CPAMonthly
Conversion rateMonthly
Search impression shareMonthly
Cost per clickMonthly

Channels we use

Google Ads
Google Shopping
Performance Max
YouTube
Merchant Center
Pricing

How is the agency fee calculated for Adiyaman?

No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.

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FAQ

Common questions on this topic.

How long does Google ads management take to show results in Adiyaman?

Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your industry, your current setup and the level of competition.

Do you have an office in Adiyaman, do you work on site?

Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Adiyaman included, and plan on-site visits when needed.

Which industries do you work with in Adiyaman?

The leading areas in Adiyaman: contract textile manufacturing, food, agriculture. Good fit for contract manufacturers moving to their own brand; competition is very low.

How is the fee determined?

There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing

Related pages

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