The economy of Malatya is built on apricot growing and processing, textiles. Dried apricot exports sell a commodity, not a brand; DTC raises the margin. This page covers our 12 service areas for Malatya.
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
Contract manufacturing squeezes margins; a producer that moves to its own brand earns several times more from the same product. Size-color variant management and the return rate affect profit more than ad spend does. Season changes make stock-clearing campaigns unavoidable.
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