The economy of Erzincan is built on tulum cheese, coppersmithing, agriculture. A cold-chain DTC model can be built for cheese with geographical indication status. This page covers our 12 service areas for Erzincan.
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
Story and craft narrative are the main source of the price premium. Foreign buyers pay noticeably more for handmade Turkish goods than the domestic market does. Small volume and high margins take shipping cost off the table.
City-specific local marketing guides for physical businesses.
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