We run Meta ads management in Malatya both remotely and on the ground. The economy of Malatya is built on apricot growing and processing, textiles, which changes what this work has to prioritise. Setup 1–2 weeks, creative loop settles in 4–6 weeks.
Apricot growing and processing, textiles. Nüfus yaklaşık 740 thousand; bölge olarak Eastern Anatolia.
Dried apricot exports sell a commodity, not a brand; DTC raises the margin. Yani Malatya'da meta ads management çalışmasının getirisi, doygun pazarlara göre daha hızlı görünür hale geliyor.
Typical timeline: Setup 1–2 weeks, creative loop settles in 4–6 weeks.
The same service does not do the same thing in every industry. Here is the picture in the leading sectors of Malatya:
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
Contract manufacturing squeezes margins; a producer that moves to its own brand earns several times more from the same product. Size-color variant management and the return rate affect profit more than ad spend does. Season changes make stock-clearing campaigns unavoidable.
Reklam maliyeti makul, organik aramada ilk sayfaya çıkmak büyükşehirlere göre çok daha hızlı.
Creative pipeline ile başlıyoruz: weekly video and static production, first-three-seconds hook structure. Ardından testing system geliyor.
We build creative production, the testing loop and the measurement setup across Facebook, Instagram and Reels inventory.
Weekly video and static production, first-three-seconds hook structure
Testing creative, audience and bidding variables separately
Conversions API, event match quality, incrementality measurement
Message sequence from cold audience through retargeting
Dynamic product ads and catalog health
Reporting runs on these headings.
| ROAS | Monthly |
| Hook rate | Monthly |
| Click-through rate | Monthly |
| Customer acquisition cost | Monthly |
| Frequency | Monthly |
| — | |
| — | |
| Reels | — |
| Advantage+ | — |
| Conversions API | — |
No fixed packages. If you sell only on marketplaces: 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. If you have your own brand and store: a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales.
Setup 1–2 weeks, creative loop settles in 4–6 weeks. Timing depends on your industry, your current setup and the level of competition.
Our offices are in Denizli, Istanbul, Houston and Toronto. We work remotely with clients from every province in Turkey, Malatya included, and plan on-site visits when needed.
The leading areas in Malatya: dried apricots, food, textiles. Dried apricot exports sell a commodity, not a brand; DTC raises the margin.
There are two models. If you sell only on marketplaces, a monthly fee starting at 30,000 TL that steps up with revenue. If you have your own brand and store, a $200–800 retainer plus a 4%%–11%% performance fee on monthly net sales. Pricing
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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