For Digital marketing for Recycling & Waste Management in Erzurum businesses, winning customers starts with how they are found: two different sides are searching: the business that wants to hand over its waste and the manufacturer that wants to buy raw material. The first types … At the scale of Erzurum, competition is moderate, so our priority is profile, review flow, targeted ads.
Two different sides are searching: the business that wants to hand over its waste and the manufacturer that wants to buy raw material. The first types "scrap buying" or "plastic waste collection", while the second searches by material name, like "recycled pellets" or "baled PET". Prices move daily with market quotations, so first contact is almost always by phone or WhatsApp.
Search volume in a province this size is modest but intent is high: the person searching usually wants the service the same day and rarely scrolls past the first few listings. Queries stay simple, mostly the service plus the province name. That simplicity works in your favour, since one profile built under the right category already covers most of the demand.
With a population of 750 thousand, Erzurum is a market where an estimated 580–780 businesses compete in this sector. At this scale, breaking into the top three in map results is reachable in a short time, and a starting ad budget in the 6.000–15.000 ₺ range is realistic. These are bands rather than exact figures: the real numbers shift with district spread and the quality of existing profiles.
Writing the site for a single audience. The business dropping off waste and the manufacturer buying pellets don't get convinced by the same page; without two separate entry paths, both are lost.
The channels we prioritise for this sector in Erzurum.
| Google search (material type driven) | — |
| Google Business Profile | — |
| WhatsApp for daily prices and photos | — |
| Industrial and scrap B2B groups | — |
| LinkedIn for the corporate waste management side | — |
Reporting runs on these headings.
| Daily price enquiry count | Monthly |
| Collection appointment count | Monthly |
| Conversion per tonne | Monthly |
| Repeat supplier count | Monthly |
In a market where competition is moderate, the sequence looks like this.
Priority channels: Google search (material type driven), Google Business Profile, WhatsApp for daily prices and photos.
Headings tracked: daily price enquiry count, collection appointment count, conversion per tonne, repeat supplier count.
Fluctuates with raw material demand; both supply and price drop over holiday periods when production slows.
Local service businesses have no marketplace sales, so the model is a fixed management fee plus a share of monthly net sales. The fixed part runs 200–800 $ depending on starting investment, and the share runs %%4–%%11 of sales; in low-margin categories both rates are halved. Entry requires a minimum 15,000 $ starting investment and proof of capital.
Livestock, winter tourism (Palandoken), oltu stone. Seasonal Google Ads and Meta are highly efficient for winter tourism.
Demand inside Eastern Anatolia is thin because the population is spread so widely; growth comes from selling out of the region, so targeting points at Istanbul, Ankara and export markets. Winter weather and closed roads stretch delivery, and shops that promise optimistic dates pay for it in reviews. Cash on delivery is still expected here; dropping it costs orders. Apricots in Malatya, ski season in Erzurum: the calendar decides.
Two different sides are searching: the business that wants to hand over its waste and the manufacturer that wants to buy raw material. The first types "scrap buying" or "plastic waste collection", while the second searches by material name, like "recycled pellets" or "baled PET". Prices move daily with market quotations, so first contact is almost always by phone or WhatsApp.
Google search (material type driven), Google Business Profile, WhatsApp for daily prices and photos, Industrial and scrap B2B groups, LinkedIn for the corporate waste management side. Scope is narrowed to the size and budget of the business.
Search volume in a province this size is modest but intent is high: the person searching usually wants the service the same day and rarely scrolls past the first few listings. Queries stay simple, mostly the service plus the province name. That simplicity works in your favour, since one profile built under the right category already covers most of the demand.
Writing the site for a single audience. The business dropping off waste and the manufacturer buying pellets don't get convinced by the same page; without two separate entry paths, both are lost.
Local service businesses usually have no marketplace sales, so Model B applies: a $200–800 retainer based on starting investment, plus a performance fee on monthly net sales. Pricing
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