In Catering & Institutional Food Service, google ads management has to prioritise differently than it would for a generic e-commerce account. Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kil… Setup 1–2 weeks, bidding algorithm learning period 3–4 weeks.
Margins are thin in food and volumes are large; packaging, geographical indication and shelf-life management are what set sellers apart. A product sold as a commodity is stuck at the per-kilo price, while the same product sold under a brand can go up to three times higher. Cold chain and expiry dates dictate the promotion calendar directly.
We set up and optimize Search, Shopping, Performance Max and YouTube campaigns against profit targets.
Separating Search, Shopping and PMax so they do not eat each other
Clearing product feed errors, fixing titles and GTINs
Setting target ROAS and target CPA strategies according to profit margin
Enhanced conversions, server-side tracking, offline conversion imports
Pulling negative keywords out of the search terms report continuously
This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%.
If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL.
Open the calculatorSetup 1–2 weeks, bidding algorithm learning period 3–4 weeks. Timing depends on your price range, competition and the state of your current setup.
This category counts as low-margin, so performance-fee rates are halved: 2%% to 5.5%%. If you sell only on marketplaces there is no percentage: a 30,000 TL base per month plus 10,000 TL for every 500,000 TL of revenue above 500,000 TL. Pricing
Trendyol, Amazon, Getir/Migros marketplace, Own site, Etsy (dry goods). Scope is narrowed down to your product.
Yes. A minimum $15,000 starting investment and proof of capital apply to every industry.
In a free 30-minute call we review your store and channels, and hand you a concrete list of where money is leaking.
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